Over the past year we have been working with TOKY Branding + Design on the launch of our new identity – CAM.  With this new identity you might have noticed a new logo, a new, brighter color scheme, and a completely revamped website.  Now, we’re proud to announce an even bigger addition to the new CAM identity – the CAM St. Louis iPhone App.

The CAM App is the first of its kind and functions on a local, regional, and national level. Utilizing the GPS of the iPhone, the CAM App provides users with a unique experience each time they launch the App. If launched within the museum, the interface is designed to act as an accessible tool that will help visitors navigate the aesthetic and conceptual landscape of contemporary art. With this App, users will be able to embark on a self-guided digital tour of CAM’s exhibitions currently on view. With each visit, the user will be able to move around the space, watch a video tour with architect Brad Cloepfil, listen to the Director speak about the history of the museum, and explore the mission and nature of CAM as a non-collecting institution with Chief Curator Dominic Molon. Continuing the self-guided tour, users can also listen as CAM curators introduce the work on view. As visitors explore the artworks, they will actually be able to see and hear the artist(s) talk about specific pieces featured in the current exhibition.

Users launching the CAM App outside of the museum will be informed as to about how many miles they have to go before reaching the museum doors. Within the same screen an option exists that links users to an online map and directions to CAM from their current location. Those within a regional (50 mile) radius will also see an entire calendar including scrolling featured events and programs hosted by the museum year round. If a user is over 100 miles away, the App functions as an engaging well-designed mobile interface for online museum visitors that represents and enhances the museum’s brand nationally and internationally. Users are introduced to the CAM mission and programming via several avenues including: access to a shared blog with the Pulitzer Foundation for the Arts, the ability to connect with CAM’s social media platforms, and access to the CAM Channel which contains a wealth of educational and interpretative content focusing on the current exhibition. Watch artist interviews, listen to discussions with curators and educators, or view performances and public programs that occur in the museum’s Performance Space.

As one of the first museums to launch a fully customized App in St. Louis and nationally, CAM continues to be a technological leader in the museum and art fields. In an effort to better serve the local and international community, CAM hopes that this resource will further connect visitors to the museum, its programming, and contemporary art.

Join CAM as we continue to push the boundaries and explore the most innovative and relevant art being made today…coming to you now on your mobile device!

CAM supports local artists through programs like Great Rivers Biennial, City-Wide Open Studios, Flat Files, and now the CAM Shop. Each month, CAM will feature a new local artist ranging from printmakers, writers, photographers, painters, and more. Each artist will be asked to create work that will only be available at CAM. Every piece a work of art; every artist from St.Louis.

Here’s a local artist you should know about!  This month CAM’s Shop will be featuring the work of local artist Travis Lawrence.  Influenced by the subtle use of symbol, Travis uses the art of printmaking to convey subconscious imagery through the form of multiples. Pulling inspiration from Jungian psychology and mythology, Travis presents iconic visuals shrouded in simplistic mystery.  Infinity Prints was created as an accessible form of sharing prints on paper, t-shirts, etc. Travis works as a Press Assistant at Evil Prints here in Saint Louis, Missouri and has recently been enlisted as a new member of the Dirty Printmakers of America.  Check out Travis’ webpage by clicking here.

Photos by Jaffa Aharonov.