Stripped Ads
June 20th, 2007So I’m kind of just regurgitating a post from the Walker blogs, but as we’re in the midst of planning our advertising campaign for Water, I found this story so interesting and timely that I had to post it. And just in case you don’t already read their incredible blogs, here’s your opportunity to find out more — and start bookmarking them and reading them daily.
Being involved with marketing for the Pulitzer, I’m working on or plotting out advertising all the time. But what if St. Louis suddenly placed a ban on all public ads, including fliers, posters, etc.? What would that be like and what kind of impact would that have? That’s exactly what happened in São Paulo, Brazil this year. The mayor passed the “Clean City” law which banned all forms of outdoor advertising. Take a look at these Flickr images after all the ads were stripped away. Pretty dramatic, isn’t it? The Walker also linked to a good article in Business Week that presents the pros and cons of such a decision.
