Going Guerrilla
October 21st, 2009
From an e-mail yesterday:
“Hi Amy…!!!!
I was getting coffee this morning, and I saw one of your wooden screen printed ads for the Gordon MC show. It looked really cool!”
Those exclamation points make me happy.
Since last Wednesday, after a trip to All Along Press, the Pulitzer’s communications team has been re-abandoning bits of wood, wallpaper and granite, printed with Urban Alchemy advertisements, around town. This guerrilla marketing campaign was implemented in the spirit of Gordon Matta-Clark, who renewed unwanted objects in much of his artwork. In the next few days, as you’re sipping espresso at a coffee joint or skimming a bookstore’s magazines, keep an eye out for this latest pop at inviting you to come to our approaching exhibition.
To learn more about this project and to view related photos visit our Flickr set.
